11:50 am Overviewing # of sessions and labs at WWDC -- best yet. Steve thanks the crowd and leaves the stage.
11:48 am Steve is having the crowd thank the iPhone team.
11:47 am Steve is showing the ad one more time.
11:47 am The ad depicts security guards carrying a safe that is unlocked to unveil the iPhone 3G.
11:46 am The iPhone 3G will be available July 11th in 22 countries. The maximum price around the world is $199 USD. Now showing an ad.
11:45 am $299 for the 16GB -- a white version of this size will be available too.
11:45 am Now on to the final challenge -- affordability. Started at $599 for an 8GB iPhone, now $399. The iPhone 3G 8GB will sell for... $199.
11:43 am That rollout will occur over the coming few months.
11:43 am China, Japan, Australia, etc. 70 countries total.
11:42 am Checking off 3G from the list of challenges. The second challenge, enterprise support, is fully built-in and can be checked off. The third challenge, third party application support, can also be checked off. The fourth challenge, more countries, can be checked off as it will be available in Canada, Mexico, Norway, Sweden, Netherlands and many others -- "It's a Small World" is playing as countries continue to appear on the map.
11:39 am With GPS, the iPhone can do tracking. A pulsating dot is moving across the Google map as a car drives down Lombard street.
11:38 am Data from cell towers, WiFi networks, and now -- GPS.
11:38 am GPS support now integrated into the iPhone.
11:38 am 3G has great battery life on iPhone. 300 hours of standby, 2G talk-time now has 10 hours (as opposed to 5), 5 hours of 3G talk-time (most phones only have 3 hour 3G talk time), 5 to 6 hours of high-speed browsing, 7 hours of video, 24 hours of audio.
11:37 am Now demoing an email download. The email attachment took 5 seconds to download on 3G and 18 seconds on EDGE. 3 seconds on WiFi.
11:36 am 2.8X faster. Approaching WiFi speeds (WiFi scored 17 seconds). When compared to other 3G phones (Nokia N95 and Treo 750), the iPhone is 36% faster -- and better looking.
11:35 am How does the iPhone 3G tackle the challenges? 3G = faster data downloads, perfect for Safari and Mail. Comparing download speeds between 3G and EDGE. 3G finished in 21 seconds. EDGE finished in 59 seconds.
11:33 am Apple has learned so much with the first iPhone. They have taken everything they've learned and more and created the iPhone 3G. Even thinner, black plastic back, solid metal buttons, same gorgeous display, camera, flush headphone jack, and dramatically improved audio.
11:32 am Introducing the iPhone 3G.
11:31 am 56% of people that want an iPhone but didn't get one say it was due to price.
11:31 am 1) 3G network support 2) Enterprise support 3) Third party application support 4) More countries (joking about unlocked iPhones in countries not officially supported) 5) More affordable
11:30 am Apple figured out what the next challenges are.
11:30 am In the first year, 6 million iPhones until Apple ran out several weeks ago.
11:29 am Users love them too -- 90% customer satisfaction (off the carts), 98% are browsing online, 94% are using email, 90% are using text messaging, 80% are using 10 or more features.
11:29 am The iPhone had an amazing intro with tremendous critical acclaim.
11:28 am Steve is now talking about the iPhone's first birthday.
11:28 am A 60-day free trial will be available along with the iPhone 2.0 software in early July. MobileMe replaces .mac. .mac subscribers will automatically be upgraded. Steve has retaken the stage.
11:27 am He just sent a photo to a previously created gallery on Mobile.Me, which appeared through the web-based interface very quickly.
11:25 am Now he's adding a meeting through the web-based calendar and showing that it appears immediately on the iPhone. Within seconds of making an adjustment to the calendar entry through the web interface, the update appeared on the phone.
11:24 am He's showing that a pushed email appeared immediately on the phone as well as the web interface. A contact he just created on the phone also showed up right away on the web interface.
11:22 am The iDisk app allows files to be sent to people right through the app. Phil is now demonstrating the over-the-air functionality.
11:21 am The gallery app allows for drag & drop too as well as live thumbnail scaling like in iPhoto.
11:21 am The calendar app has the typical day, week, and month views. Color coding and drag & drop events is supported as well.
11:20 am The contacts app incorporates lists, live search, and Google map integration.
11:20 am The Mail app allows panes to be resized, multiple messages to be selected like a real application, and quick reply in-line.
11:18 am iDisk is integrated into Me.com as well. Phil is now demonstrating the functionality.
11:18 am Unbelievable looking Mail, Contacts, Calendar, and Gallery applications. Photos are synched over the air too.
11:16 am Includes incredible Web 2.0 applications to provide a desktop-like experience on the web to work with all of the data. Me.com.
11:16 am Works over the air. Changes are displayed immediately. Works with Mail, iCal, and Address Book on Mac. Works with Outlook on Windows.
11:15 am Everything stays in sync between iPhone, Mac, and PC. Data gets synched automatically both ways.
11:14 am "It works like ActiveStink... er... ActiveSync" - Phil. Push email, contacts, and calendars. Everything is up-to-date, wherever you are.
11:13 am Exchange -- for the rest of us.
11:13 am MobileMe. Phil is on stage to demo.
11:13 am Now, something entirely new.
11:12 am Adding a third way to distribute apps -- Ad Hoc. The apps can be distributed in any way to up to 100 authorized iPhones.
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11:11 am Enterprises can distribute apps just to their employees. They authorize iPhones within their enterprise and then create applications that just run on those phones. The apps can be distributed just through their intranet.
11:10 am Available in 62 countries. If the app is less than 10MB, it can be downloaded through the cell network. Otherwise, it requires WiFi or iTunes.
11:09 am Talking about the App Store. A way for developers to reach every single iPhone user. Wireless download support, automatic updates, developer sets the price and keep 70% of revenue, FairPlay wrapped, no charge to anyone for free apps.
11:08 am iPhone 2.0 will be available in early for July. Free for iPhone owners, $9.99 for iPod Touch owners.
11:08 am Fantastic Asian language support, including character recognition. All of the languages can be switched between on the fly. These are all some of the new features in the iPhone 2.0 software.
11:07 am Steve is discussing new features in the iPhone 2.0 software. First, contact search with live searching. Second, full iWork document support. Third, complete support for Office documents (Word, Excel, and now PowerPoint). Fourth, bulk delete & move for messages. Fifth, the ability to save images you get. Sixth, a new calculator with scientific mode when you rotate the iPhone. Seventh, parental controls. Eight, tremendous language support.
11:04 am This functionality won't be available until September, but will be seeded to developers soon. Steve has retaken the stage.
11:04 am When the user quits the application, Apple will push updates from their servers to the iPhone. The developer's servers push the notifications to Apple. These updates can include badges, sounds, and custom messages. This requires just one persistent connection and is extremely scalable.
11:02 am Apple has come up with a far better solution -- a push notification service available for all developers.
11:02 am The wrong solution would be to allow for background processes -- bad for battery life and performance. Poking fun at Windows Mobile's task manager.
11:00 am Thanking the developers for their hard work. Now talking about how the #1 request has been background support. Apple wants to solve this problem.
10:59 am In just 2 weeks, Digital Legends has brought an amazing looking 3D fantasy adventure game to the phone. Uses OpenGL and touch controls. A better experience than other mobile gaming devices. The game will be ready by September.
10:58 am The MIMvista application is for viewing medical imagery. Takes advantage of the touch screen to change the information shown, zoom in and out, and scroll around. The images can be rendered in 3D live too. The app will be available at the launch of the App Store. The last demo comes from Digital Legends.
10:54 am Showing 2 medical-based applications. First, The first is a learning application for remembering the names of parts of the body. They will have dozens of apps available within weeks of the App Store launch. The second medical app is from MIMvista.
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10:50 am Next -- MLB.com. The app shows today's games with live, detailed scoring. It also includes real-time video highlights, which are delivered right after the play -- not the game. It will be included in the launch of the App Store. Next -- Modality.
10:48 am Band includes a virtual piano, drums, 12-bar blues "instrument", and a bass. All of the instruments sound very impressive and what you play can be recorded.
10:46 am Both games will be on the App Store at launch for $9.99 each. Next -- Band, written by an independent developer from the UK.
10:44 am Next -- Pangea Software. They have ported 2 games to the iPhone. The first game is Enigmo, which is a physics-based game. Makes advanced use of the touch controls as well as the CPU. The second game is Cro-Mag Rally, which is a 3D racing game -- the iPhone itself is the steering wheel.
10:41 am They call it the Mobile News Network, and it gathers content from many trusted sources. It makes use of the location API by automatically showing nearby sources. Allows news video and photos to be viewed directly through the app. You can even report on news yourself by sending a first-hand report that includes photos and text. The app will be free at the launch of the App Store.
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10:39 am The app will also be available for free at the launch of the App Store. Next up -- AP (Associated Press).
10:38 am Next -- TypePad. Their native app makes it very simple to blog or send in a photo. The photo can be taken right then using the camera, or be selected from the gallery.
10:36 am User profiles show a log of where the person has been and the photos they've sent in. It's easy to call or text them as well. Works with Loopt users on other platforms and will be available for free at the launch of the App Store.
10:34 am Next -- Loopt, a location-aware social network. The app displays a map with pins representing where your friends currently are.
10:33 am The app's main screen allows you to quickly view the auctions you've listed, have bid on, or have been out-bid on. Also includes a custom photo viewer.
10:31 am Next up -- eBay. Demonstrating Auctions on the iPhone that began development just 5 weeks ago. Incorporates much of the typical eBay functionality.
10:30 am Available at the launch of the App Store for $9.99.
10:29 am (admin note: images were delayed, but should pick up again now)
10:29 am Sega is first up -- showing Super Monkey Ball again, but now with over 100 levels. Playing through the last world, which demonstrates how well the tilt-control works.
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10:27 am Inviting a number of developers on stage to demo their apps.
10:25 am The demo has concluded. Scott is now reading quotes from various developers discussing how great a development platform it is.
10:24 am He hooked up the controls to the API and redisplayed it in the simulator showing off the functionality. The application was then loaded onto his actual iPhone, where he is showing how it actually works on the phone. Within 10 minutes, he had created this fully functional, location-based application.
10:23 am Interface Builder keeps the orientation of the iPhone in mind and rearranges the controls appropriately. He is now displaying the app through the simulator, which now has the appropriate UI.
10:21 am He is displaying how easy it is to create a UI by dragging in interface elements and combining them.
10:20 am Uses the built-in Address Book API to access contacts as well as the Core Location API. The application will show contacts within a 10 mile radius.
10:19 am Demo -- showing how to construct a UI in Interface Builder. Creating a basic Cocoa Touch application called Nearby Friends.
10:19 am Cocoa Touch makes creating great UIs a breeze. Talking now about the development tools -- xCode, Interface Builder, the iPhone simulator, and Instruments.
10:18 am Core Services includes everything from a complete database layer to core location, for easily building location-based functionality into applications. Also a very fast implementation of OpenGL.
10:16 am Talking about the APIs -- Cocoa Touch, Media, Core Services, Core OS. Core OS makes use of the same kernel as Mac OS X.
10:16 am The video has ended and Steve has retaken the stage. Now talking about the SDK. Scott Forestell has been brought on stage to demonstrate.
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10:14 am The video demonstrated searching contacts, which filters contacts as you type.
10:13 am CTOs of various companies discussing interest and usage in iPhone 2.0 from their employees.
10:12 am Higher-education has participated too. Showing a video of enterprise and higher-education use of iPhone 2.0.
10:11 am The enterprise world has participated in the beta program. 35% of Fortune 500 companies have participated.
10:10 am Starting with enterprise. Exchange support out of the box -- push email / contacts / calendars, auto-discovery, global address book, remote wipe.
10:10 am 3 parts to iPhone 2.0 -- Enterprise, SDK, and new end-user features.
10:09 am 4,000 people have been in the beta program.
10:09 am Talking about iPhone 2.0. In the first 95 days of the SDK being available, over 250k people have downloaded it.
10:08 am After lunch, Bertrand Serlet will be giving us a peak of the new OS X -- Snow Leopard.
10:08 am Talking about the iPhone this morning.
10:08 am 3 parts to Apple now -- Mac, Music (iPod, iTunes), iPhone.
10:07 am Overviewing WWDC sessions, including those on iPhone and iFund.
10:07 am 52,000 attendees at WWDC 08.
10:06 am "We've been working real hard on some great stuff that we can't wait to share with you."
10:06 am Steve has taken the stage.
10:05 am The lights have dimmed.
10:04 am Crowd still settling, music still playing.
10:02 am Apple employees are still working to get the crowd settled.
10:01 am Al Gore is in the crowd and being shown on the displays.
9:57 am People are continuing to stream into the hall as various classic rock songs play.
9:52 am MacRumors team is seated.
9:49 am People are starting to be let into the hall.
9:33 am A photo of the line going up the escalator from earlier: flickr/kylerall
9:11 am Line is moving. People are moving up to upper level. Still about 50 minutes to go before keynote starts.
8:52 am Keynote starts in a little over an hour from now: 10am Pacific, 1pm EST. The countdown was incorrect for some of you due to a server malfunction.
8:44 am Apple Stores are down worldwide.
8:23 am Banner photo from flickr/aarontait
8:21 am Keynote updates will begin around 10am Pacific time. Please be sure to visit and support our sponsors.
8:21 am We are also launching TouchArcade.com, a site dedicated to iPhone games and apps. A couple of iPhone games announced early include Chopper and Aki Mobile Mahjong. We expect many more announcements during WWDC.
7:57 am Thanks for visiting MacRumorsLive. Apple is widely expected to launch the 3G iPhone and also provide more details on the iTunes App Store launch. We've have written an extensive rumor roundup detailing the possibilities.